Hosting News
1&1 MyBusiness Site Creates a Professional Business Website in a Few Minutes
2009-06-18
- Website designs for over 100 different business types - Editing of homepage
without prior web design experience - Market analysis: traditional hosting
products fail to address needs of small/medium businesses
1&1 Internet Inc., the world's largest web host by known servers, today
announced the launch of a remarkable new service for creating a small business
website - 1&1 MyBusiness Site. Addressing a wide range of small to medium
businesses, the package greatly simplifies the creation of a website to just a
few minutes without any need for website design experience. Specific designs are
available for over 100 different business types. Companies can test the new
product for free for 5 days. During the free trial companies can share their
fully functioning, customized website online without risk. 1&1 MyBusiness Site,
$9.99/month, addresses the need for an instant, achievable website for the many
thousands of US small businesses still unable to present themselves online.
1&1 MyBusiness Site comprises a powerful and innovative way for a small company
to launch a website, with many specialist business sectors included. Company
information is inserted during the order process and used to create a fully
assembled homepage. Relevant images, sample texts and tailored design elements
are already populated within each website template – e.g. menus for restaurants
or appointment requests for hairdressers. The content of the various pages can
be edited online using any computer with an internet connection and without the
need for software or a separate web page builder.
“Before developing 1&1 MyBusiness Site, we did some very detailed market
analysis,” explains Oliver Mauss, CEO of 1&1 Internet. “As a result, it was
clear that a lot of traditional hosting packages are simply too complicated to
fulfill the needs of a great many small business owners.”
Research of over 1,800 small businesses[1] commissioned by 1&1, found that 40
percent are still without a company website. Some 24 percent of companies that
do not currently have a website are interested in creating one but are concerned
that existing offers are too complicated or costly. The most common reasons for
not having a website are concerns about the time needed to create one (36
percent) and concerns as to whether having a website is necessary for their
business (21 percent).
The development of 1&1 MyBusiness Site is based on the results of market
research conducted across Europe and the USA. Professional design agencies were
used to create individual templates for the business sectors included. Users are
able to edit the content of their homepage directly from their website as easily
as they could a Microsoft Word document. All data is stored in 1&1’s
high-security data centers, so the business does not have to worry about
backups.
“1&1 MyBusiness Site puts an end to complex feature lists which are usually
associated with web hosting products,” explains Oliver Mauss. “Our research
found that the endless feature lists are tiresome and confusing for a lot of
business owners. That’s why 1&1 decided to radically change its approach - the
number of pages, the web space and the traffic are unlimited. A small company
should not have to worry about such technical details.”
Market analysis also showed that small companies commonly require professional
support for the basic business processes within their website. 1&1 has
integrated templates for appointments and contact requests, requests for
products or services and brochures and product related queries – automatically
generated from the choice of industry within the order process. Other features
include pre-installed maps and directions and photo galleries.
Users can check the success of their website via the inclusive 1&1 WebStatistics
tool. Modules for search engine optimization, implementation of RSS feeds, photo
albums, YouTube video files and Flash animations are also included within the
new product. Web professionals are free to edit the HTML code of their 1&1
MyBusiness Site.
1&1 MyBusiness Site is priced at $9.99/month with no set-up fee or minimum
contract term. One domain name (.com, .net, .org, .biz, or .info) and
personalized e-mail accounts are included for free. Companies can test the new
product as a free trial, during which they can share their fully functioning,
customized website online without risk.
Since 2003, 1&1 Internet Inc. has been at the forefront of encouraging US small
businesses to adopt the Web. 1&1 is the one-stop-shop for web solutions,
providing a high quality service with the security of our state-of-the-art green
data centers and 24/7 technical support. 1&1’s green efforts will save carbon
emissions of over 30,000 tons of CO2 per year. As the world’s largest web host,
1&1 is well placed to deliver a high quality service to its business customers.
The company currently holds over 7.8 million customer contracts worldwide and
manages over 10 million domain names.
For more information on 1&1 Internet Inc. visit the website at
http://www.1and1.com.
About 1&1 Internet Inc:
1&1 Internet Inc. is a subsidiary of United Internet, a profitable public
company with a market cap of $2 billion. 1&1 was founded in 1988 and hosts more
than 10 million domain names, while more than 55,000 servers run on the
company’s five state-of-the-art data centers. 1&1’s global community is over 7.8
million customer contracts strong. The company’s U.S. headquarters is located in
Chesterbrook, PA. For more information, please contact the company at
www.1and1.com or 1-877-MY-1AND1.
Click here for more information
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