Hosting News
365 Main San Francisco Customers Reduce Energy Consumption With Help From PG&E Virtualization Incentive Program
2009-01-13
Optimized Environments Also Free Up Capacity in Nation’s Top Data Center
Market
San Francisco, Calif., Jan 13, 2009 – Data center developer and operator
365 Main announced today that, due in part to customer participation in a
PG&E-run incentive program to reduce energy consumption through the use of
virtualization software, the company has capacity at its flagship San Francisco
facility for the first time since Q4 2006.
The goal of PG&E’s High Tech Energy Efficiency Program is to reduce energy
consumption in data centers and throughout IT infrastructure. To encourage the
implementation of such projects, PG&E pays incentives for energy-efficient
equipment and initiatives, including using virtualization technology, which
allows customers to run multiple “virtualized” server instances on a single
physical server, increasing processing capacity and reducing overall energy use.
For virtualization/consolidation projects, PG&E pays incentives based on the
annual accrued energy savings at the rate of 8 cents per kilowatt-hour. Based on
typical power use of servers, incentives are typically on the order of $200 per
server removed, up to a maximum of 50 percent of the project implementation
cost.
PG&E determines the incentive payment for each participant based on the amount
of energy savedpredicted through a calculation model, and reserves the right to
inspect equipment both before and after the project is implemented.
“As an industry leader in energy efficiency, PG&E helps our customers implement
energy-saving technology that makes good sense — to the environment and to their
bottom line,” said Mark Bramfitt, principal program manager, customer energy
efficiency at PG&E. “We are excited that 365 Main customers have chosen to
participate in the virtualization program and look forward to seeing more data
center customers join in 2009.”
Less energy consumption = more capacity in a crowded market
Some of 365 Main’s San Francisco customers participating in the virtualization
program have reduced their energy consumption by up to 20 percent, freeing up
capacity that is available immediately for new or existing customers. Capacity
in San Francisco has also been made available as two high-growth customers
graduated to the company’s Oakland facility to access larger amounts of space
and power not available in the San Francisco data center. Several other
customers are expected to participate in the virtualization program in 2009.
The newly available capacity is much needed in the San Francisco Bay Area, which
data center industry analyst firm Tier 1 Research recently named the top data
center market in the United States. In its yearly supply/demand report published
in Q4 2008, Tier 1 found data centers in the region were on average 70 percent
full, with utilization expected to reach 95 percent in 2012. The firm predicted
that demand in the region will grow at 15-18 percent per year over the next four
years, while supply over the same period will only grow at 6-9 percent annually.
As a result of the lopsided supply/demand metrics, companies are moving quickly
to secure available capacity. According to the report, the San Francisco Bay
Area is attractive because of the availability of power, ample optical fiber
routing, regional fiber exchange points and proximity to the region’s many
businesses.
“We’re pleased our customers can benefit from the innovative programs PG&E has
developed to curb energy use,” said Chris Dolan, 365 Main president and CEO.
“The available capacity will directly serve existing or new customers looking to
expand or move into 365 Main’s founding facility.”
Dolan said 365 Main has leased over 95 percent of available capacity across its
five data center portfolio including over 4 MW leased in Q4 2008. The company is
currently planning for expansion in new and existing regions.
Since PG&E launched the program in 2006, more than 150 Northern California
companies have filed applications for server virtualization/consolidation
projects. To qualify for the PG&E incentives, 365 Main’s customers were required
to apply to the program before beginning the project, and making their
installation available for pre- and post-inspections to ensure removal of
equipment.
More program details are available at
http://www.pge.com/mybusiness/energysavingsrebates/incentivesbyindustry/hightech/hteeincentives.shtml
About 365 Main Inc.
365 Main Inc. develops and operates the world’s finest data centers.
Intelligently designed and expertly managed, 365 Main’s data centers are
developed and certified to the highest industry standards and compliance
requirements, including SAS70, and feature 24/7/365 power, cooling, connectivity
and security capabilities to ensure mission-critical operations and business
continuity for tenants. Today, hundreds of hosting, telecommunication and
Fortune 1000 enterprises rely on 365 Main. 365 Main is a privately held company
based in San Francisco, Calif. More information is available at 877-365-MAIN
(6246) or www.365main.com.
FOR IMMEDIATE RELEASE:
PR Contact
Cynthia Harris
PR Strategy
650/520-8343
charris@prstrategygroup.com
Click here for more information
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