Hosting News
78 Percent of Online Shoppers Value Green-Powered Websites
2009-03-23
- Today’s websites can benefit from environmental practices - Most online
shoppers believe ecommerce companies should look to green service providers
Web hosting company 1&1 Internet Inc. (http://www.1and1.com),
today released research conducted in association with Wired Magazine which
identifies the latest ‘green expectation’ from consumers- that virtual shops
should now run more green operations. The results show that the requirement for
all companies to go green is growing, as the traditional methods of using less
energy are only a start in the eyes of most consumers today.
The ‘SMB Green Study ,’ conducted by Wired Magazine and Vision Critical of some
543 US adults found that a green-powered website may be a deciding factor when
selecting which retailer to purchase from. Over 60 percent of people admit to
being swayed to purchase from an online shop if the website identifies itself as
using green energy. Some 78 percent of consumers say that the environmental
practices of even a virtual shop are important to them, and most consumers
believe that all businesses should be environmentally responsible.
The research clearly reflects a push from consumers to urge companies to take
their green efforts to the next level, and use greener service providers. One
way for ecommerce websites to achieve this is powering their websites from a
green data center or servers using renewable energy. Over 70 percent of
consumers surveyed believed that using a green service provider is an acceptable
way to put forth a ‘green’ image.
Oliver Mauss, CEO of 1&1 Internet Inc., said, “Committing to minimizing their
impact on the environment has a clear commercial advantage for all types of
retailers. By offering green web hosting at no extra cost, 1&1 offers an easy
way for any website to run on green power.”
The research also showed that two-thirds (67 percent) of American consumers are
frequent online shoppers, making web purchases more than twice a month. The
amount of people shopping online has been growing exponentially, which presents
a lucrative opportunity for many people setting up shop on the Internet. The
data suggests that choosing a green web host could potentially be a selling
point that convinces online browsers to become buyers.
1&1 is the one-stop-shop for web solutions, providing a high quality service
with the security of our state-of-the-art green data centers and 24/7 technical
support. 1&1’s green efforts will save carbon emissions of over 30,000 tons of
CO2 per year.
For more information on 1&1 Internet Inc. visit the website at
http://www.1and1.com.
About 1&1 Internet Inc:
1&1 Internet Inc. is a subsidiary of United Internet, a profitable public
company with a market cap of $2 billion. 1&1 was founded in 1988 and hosts more
than 10 million domain names, while more than 55,000 servers run on the
company’s five state-of-the-art data centers. 1&1’s global community is over 7.8
million customer contracts strong. The company’s U.S. headquarters is located in
Chesterbrook, PA. For more information, please contact the company at
www.1and1.com or 1-877-461-2631.
Click here for more information
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