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BPM Forum And Rackable Systems Launch Think Eco-Logical Initiative To Educate Companies On The Business Benefits Of Going Green
2008-12-02
Pilot Survey Confirms Resounding Support for Campaign
Palo Alto, Calif., December 2, 2008 ? The
Think Eco-Logical™
initiative, a milestone thought leadership program supported by IT professionals
across multiple industries, is being launched today to educate enterprises and
organizations on combining environmental concerns with intelligent business
management. The core theme of the Think Eco-Logical movement addresses both the
environmental side (Eco) of IT sustainability imperatives and the economics
(Logical) of achieving environmental efficiencies.
The program is operated by the Business Performance Management (BPM) Forum in
partnership with Rackable Systems (NASDAQ: RACK), the leader in built-to-order
server and storage solutions, Intel®, and the Global Renewable Energy and
Environmental Network (GREEN). Through original content, assembled insight and
contributions from leading industry influencers and associations, Think
Eco-Logical creates a reservoir of intellectual capital for organizations
dealing with the challenges and business opportunities around environmental
responsibility.
?IT departments have a great opportunity to be the catalyst for environmentally
and fiscally responsible initiatives,? said Donovan Neale-May, Executive
Director of the BPM Forum. ?Think Eco-Logical cuts through the eco-hype by going
deep into vertical markets to uncover real-world business drivers and pain
points specific to those industries and offering impactful best practices that
can be implemented today.?
A pilot survey conducted by the BPM Forum of more than 200 IT professionals
assessed the validity, resonance and supporting drivers for Think Eco-Logical.
Results show that the market is highly supportive of the term Think Eco-Logical
and the powerful messages that it delivers. An overwhelming 96 percent of
respondents believe it is a strong campaign theme for energy reduction, and 85
percent identified data center energy conservation as a high priority. 84
percent associated cost saving benefits with the term Think Eco-Logical.
?The Think Eco-logical initiative is intended to help companies find ways to
reduce their carbon footprint,? said George Skaff, vice president of marketing
at Rackable Systems. ?Rackable Systems has been a long time advocate for
enabling organizations to achieve IT sustainability through its high efficiency,
high-performance server and storage products. Through this initiative, we will
continue to elevate market awareness on how to improve data center productivity
while reducing costs and environmental impact.?
According to consultancy group McKinsey & Company, in the United States alone,
growth in electricity used by data centers between now and 2010 will be the
equivalent of ten new power plants. Without efforts to curb demand, current
projections show worldwide carbon emissions from data centers will quadruple by
2020.
"The Think Eco-Logical initiative is important as companies look for better ways
to reduce carbon footprint, build in better efficiencies, and achieve
significant cost reduction," said Lorie Wigle, General Manager Intel®
Eco-Technology. "We have worked closely with Rackable Systems in development of
their build-to-order servers based on Intel® Xeon® Processors to provide an
efficient, power-friendly, high-performance solution that is in line with the
core tenets of the Think Eco-Logical campaign."
Think Eco-Logical will examine multiple vertical industries, starting with
digital media and entertainment as well as Internet and eCommerce. These
industries are in the midst of embracing ways to address mushrooming data
delivery and storage demands combined with rising eco-pressure and operational
costs.
With huge production facilities and distribution networks pushing massive
amounts of data, including downloads, streaming video, renderings and animation,
media and entertainment companies stand to gain substantial benefits from
logical improvements to their IT infrastructure. At the same time, a recent UCLA
study suggests that contrary to the industry?s highly-publicized
eco-initiatives, like recycling, eco-friendly packaging and hybrid vehicle use,
the film industry is second only to the oil industry as California?s largest
environmental polluters.
The increased demand for Internet services like music, video downloads and
massive volumes of Internet search queries is placing a huge strain on the
nation?s energy infrastructure as well. One single Google search consumes 2 to 8
watt-hours of energy. Factor in hundreds of millions of queries a day, and it
translates into well over a billion watt-hours of energy consumed daily just for
Internet search on Google alone.
Inaugural Industry Surveys
Two Think Eco-Logical surveys have been commissioned to measure and quantify the
current needs, concerns and attitudes of these industries as they weigh
decisions about investing in green technology. The surveys will examine
challenges and success scenarios in enabling the ecological data center and
supporting the high compute needs specific to each industry.
To participate in the Media & Entertainment industry IT survey,
please click
here.
To participate in the Internet & eCommerce industry IT survey,
please
click here.
New White Paper Outlines Proper Mix of Eco-Consciousness with Sound Business
The Think Eco-Logical initiative is supported by a new white paper that
describes how through this new strategic approach of combing both environmental
and fiscal thinking, companies can satisfy social responsibility and bolster
business value:
Think Eco-Logical ? A New IT Mandate for Eco-Consciousness and Sound Business
Sense. This paper explains how organizations can engage in sound efficiency
practices to achieve IT sustainability imperatives through dramatically reduced
power usage. By focusing on business drivers, they can significantly reduce
costs and achieve bottom-line benefits. The Think Eco-Logical white paper and
logo can be downloaded at
http://www.rackable.com/thinkecological.
About the BPM Forum
The Business Performance Management (BPM) Forum is dedicated to advancing
performance accountability, process improvement, operational visibility and
compliance in global organizations. It provides support to thousands of senior
executives and practitioners representing enterprises with more than $500
billion in combined annual revenues. The BPM Forum?s C-level members engage in
research, thought leadership, and knowledge exchange programs around a variety
of strategic issues and challenges. More information is available at:
www.BPMForum.org.
About Rackable Systems
Rackable Systems, Inc. is a leading provider of Eco-Logical™ servers and storage
for large-scale data center deployments. The company?s products are designed to
provide benefits in the areas of density, thermal efficiency, serviceability,
power distribution, data center mobility and remote management. Founded in 1999
and based in Fremont, California, Rackable Systems is a founding member of The
Green Grid and serves Internet, enterprise software, federal government,
entertainment, financial services, oil and gas exploration and HPC customers
worldwide. To learn more about Rackable Systems and this initiative, visit
www.rackable.com
Contact Information:
Jim Leal,
GlobalFluency,
jleal@globalfluency.com
Click here for more information
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