Hosting News
eBay.com vs. Amazon.com Holiday Traffic Data
2008-12-13
In November, AuctionBytes reported on eBay.com and Amazon.com traffic data,
revealing that while Amazon's page views were down by 1.13 percent in October
year-over year (YoY), eBay's page view's were down 32.61 percent.
Today Nielsen-Online provided new weekly traffic data for the months of October
and November. The new data shows Amazon.com's unique audience numbers continue
to catch up to eBay's numbers.
Meanwhile ComScore reported that during the first week since Cyber Monday
(December 1 - December 7), ecommerce sales were up 7 percent versus year ago.
However, for the holiday season to date (November 1 - December 7), ecommerce
sales are flat at $15.6 billion.
"Cyber Monday kicked off a week of modest growth in online spending, and,
hopefully, reflects what will occur over the final weeks leading up to
Christmas," said comScore chairman Gian Fulgoni. "The compressed shopping period
between Thanksgiving and Christmas this year means that there is now a greater
sense of urgency in order to get all of one's shopping completed in time. With
many consumers likely to rely on the convenience of online shopping in these
final weeks, I hope to see this positive momentum continue as we count down the
days to Christmas."
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