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Entrust EV SSL Provides Better ROI from Trusted Security Expert
2008-08-26
No need to choose between lower price or a security expert, Entrust gives
customers both
DALLAS, Aug. 26 /PRNewswire-FirstCall/ -- For extended validation (EV)
SSL, the SSL certificates that turn the URL address bar green, there has been a
debate about price versus quality of the vendor providing the certificate. With
Entrust, Inc. (NASDAQ: ENTU), customers enjoy a competitively priced EV SSL
certificate but from a company that specializes in security.
"The important thing is to choose an SSL vendor with security in their DNA,"
said Entrust Chairman, President and Chief Executive Officer Bill Conner.
"Security is all we do, and with cybercriminals committed to escalating their
craft, someone has to take security on as a full time job. The key is to find an
SSL provider that is a security expert but not be forced to pay a premium."
A recent study conducted by an SSL certification authority, also illustrated the
high return on investment (ROI) for customers who upgraded to extended
validation (EV) SSL certificates. Because of the more obvious trust indicators
for EV SSL, their research found that deploying these certificates resulted in
an 87 percent increase in registration rates, a 30 percent climb in sales
conversions and substantial growth in the overall ROI. Entrust customers also
have obtained impressive results by deploying EV SSL certificates, yet they pay
about half the price of the other vendor for the same quality, standards-based
technology.
"One of the reasons behind the development of the EV SSL standard was to raise
the bar for security across the board and boost customer confidence in the
online channel," said Dr. Tim Moses, director of advanced security for Entrust
and the chairman of the CA/Browser Forum that developed the EV SSL standard.
"Developing this rigorous standard allowed us to offer the same quality SSL
certificate for a more affordable price."
SSL certificates represent the first line of defense protecting customers in an
online environment, which is why more and more organizations rely on Entrust, a
trusted security leader, for their SSL needs. An SSL partner that is easy to do
business with, Entrust has best in class technical support and takes
enterprise-grade security seriously. Once the first line of defense is
addressed, organizations need a security partner that can help ensure security
of the rest of the transaction with additional layers of encryption and
authentication. SSL is just the first step to securing an online consumer
environment.
"Doing business with consumers online is all about trust," adds Conner. "Any
additional layer of security consumers can sense will provide greater confidence
in the organization, as well as create greater loyalty with customers that can
be lost easily with a few mouse clicks."
Entrust offers a managed service to help customers manage multiple SSL
certificates, and Entrust has secured more than 1,000 customers with its
Certificate Management Service and also is experiencing strong growth for EV SSL
and Unified Communications (UC) certificate offerings. In addition to the
growing customer base, Entrust customers renew at a rate of 98 percent. This
high rate is a testament to the superior service, competitive pricing and
overall ease of use of SSL products and services from a trusted security expert.
One of Entrust's experts chaired the CA/Browser Forum that developed the
rigorous validation process to issue EV SSL certificates and also was the first
certification authority (CA) to "turn the bar green" for Microsoft Internet
Explorer 7 users in 2007. Entrust also worked closely with Microsoft to develop
UC certificates and was the first CA to issue these specialized certificates to
help secure Microsoft Exchange Server 2007.
The Entrust Certificate Management Service features a self-service tool that
helps streamline the procurement and administration of SSL certificates. Acting
as a centrally managed, self-service system, the Certificate Management Service
reduces administrative hassles and helps to reduce the risk of inadvertent
certificate expiration by allowing customers to synchronize and control the
timing of Entrust SSL certificate expiration. The Certificate Management Service
also enables administrators to "re-use" or "recycle" their Entrust SSL
certificates to maximize usage and minimize costs. For more information, visit
http://www.entrust.net/.
About Entrust
Entrust [Nasdaq: ENTU] secures digital identities and information for consumers,
enterprises and governments in more than 1,700 organizations spanning 60
countries. Leveraging a layered security approach to address growing risks,
Entrust solutions help secure the most common digital identity and information
protection pain points in an organization. These include SSL, authentication,
fraud detection, shared data protection and e-mail security. For information,
call 888-690-2424, e-mail
entrust@entrust.com or visit
http://www.entrust.com/.
Entrust is a registered trademark of Entrust, Inc. in the United States and
certain other countries. In Canada, Entrust is a registered trademark of Entrust
Limited. All Entrust product names are trademarks or registered trademarks of
Entrust, Inc. or Entrust Limited. All other company and product names are
trademarks or registered trademarks of their respective owners.
Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20060720/NYTH074LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk,
photodesk@prnewswire.com
SOURCE: Entrust, Inc.
CONTACT: Brooke Hamilton, Media Relations, of Entrust, Inc.,
+1-972-713-5915, brooke.hamilton@entrust.com
Web site: http://www.entrust.com/
http://www.entrust.net/
Click here for more information
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