Hosting News
Free RatePoint Reputation Management Tool for Business Websites
2008-09-02
- Collects, manages and promotes customer feedback - Valuable online marketing
tool with all new 1&1 business website solutions
1&1 Internet Inc., the world?s largest web host by known servers, revealed an
appealing offer that equips all new business hosting plans with RatePoint, a
highly effective website reputation management tool. From September 10th until
October 30th, all new Business Web Hosting packages from only $9.99/month,
Professional eShops from $24.99/month and Managed Servers from $99/month,
include a RatePoint license for establishing and managing an online reputation,
free of charge for the life of the hosting package. When the offer ends,
RatePoint will be available to other 1&1 customers for $9.99/month. The solution
enables site owners to collect feedback from their visitors and display a
star-rating for satisfaction, communicating their credibility and
trustworthiness.
1&1 adds another exclusive feature to its industry-leading suite of online
marketing tools. RatePoint is a set of highly effective and easy to use tools
for capturing customer reviews on a business website in order to develop and
promote a positive reputation and boost sales. The solution leverages web users?
familiarity with 5-star ratings currently used by large online retailers such as
Amazon and eBay. The RatePoint SiteSeal star rating is a powerful means to
reassure and encourage website customers using any type of business website.
RatePoint?s lead feature provides an online feedback form upon which online
customers provide ratings that are dynamically configured into a SiteSeal 1 to 5
star-rating. This well regarded award logo provides shoppers with a genuine
representation of customer satisfaction, and signifies that the website has a
tangible commitment to online customer service. RatePoint also includes Dispute
Resolution Services for tackling online customer disputes swiftly. This facility
is a valuable asset for businesses in enabling them to better understand the
needs of online consumers and improve their online sales processes. Available
free for the lifetime of each new 1&1 business level hosting packages,
businesses can now implement an effective reputation management system at no
cost. Customers ordering now can save over $200/year.
In addition to online customer care, RatePoint delivers businesses a structured
platform on which to approach online marketing and the segmentation of their
customer base. RatePoint features email marketing and survey tools facilitating
email newsletters, promotions and delivering an analysis of campaigns including
open and click-through rates. Testimonial and Widget tools also provide highly
efficient means to generate and display relative customer reviews. Participant
businesses can further increase marketing efforts by joining RatePoint?s Online
Business Directory.
Oliver Mauss, CEO 1&1 Internet said, ?While most US businesses have taken steps
towards a presence online, very few enjoy the means to turn their online sales
into a positive online image. RatePoint comprises an excellent means for any
sized business to manage their reputation online.?
Online reputation can be a key factor in online purchasing behavior. Research
shows that 77 percent of online shoppers use reviews and ratings when purchasing
(Juniper Research, August 06). In using a publicly recognized system such as
RatePoint, online businesses are better equipped to reassure potential customers
of their credibility, proficiency and trustworthiness.
Mauss added, ?As the web becomes an increasingly competitive landscape for US
businesses, reputation management and online CRM will become vital for
protecting revenues and market share. Our current offers are intended to help
businesses to begin leveraging their online customer satisfaction.?
1&1 is the one-stop-shop for web solutions, providing a high quality service
with the security of our state-of-the-art data centers and 24/7 technical
support. 1&1 currently holds over 7 million customer contracts worldwide and
manages over 10 million domain names.
For more information on 1&1 Internet Inc. visit the website at
www.1and1.com
About 1&1 Internet Inc:
1&1 Internet Inc. is a subsidiary of United Internet, a profitable public
company with a market cap of $5 billion. 1&1 was founded in 1988 and hosts more
than 10 million domain names, while more than 55,000 servers run on the
company?s five state-of-the-art data centers. 1&1?s global community is over 7
million customer contracts strong. The company?s U.S. headquarters is located in
Chesterbrook, PA. For more information, please contact the company at
www.1and1.com or 1-877-461-2631.
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