Hosting News
Launch of Parallels Business Automation 4.4 Enables Service Providers to Focus on their Business, Gain Flexibility and Increase Customer Retention
2009-01-29
HERNDON, VA., January 29, 2008 — Parallels, a leader in virtualization
and automation software, today announced the availability of Parallels Business
Automation 4.4. This complete business support system is designed to address the
unique needs of service providers by enabling them to focus on revenue
generating tasks and service differentiation while increasing agility and
increasing customer retention.
Parallels Business Automation addresses all aspects of billing for hosters,
independent software vendors interested in software as a service, enterprises,
ISPs, and other service providers. These organizations are able to streamline
their existing operations by automating everything related to online ordering
and order processing, including workflow automation, reseller management,
marketing promotions & campaigns to billing, taxation, reporting and fraud
detection.
"We trust the professional and knowledgeable staff at Parallels to take care of
all the behind-the-scenes details, thereby enabling us to move faster than our
competition," said Alexis Caceda, CEO of Netstream AG. "Their team understands
our specific needs and as a direct result, our software engineering staff has
been able to re-focus on improving service related issues."
"Parallels Business Automation 4.4 enables service providers to focus on their
core business." said Serguei Beloussov, CEO of Parallels. "By automating with
Parallels, hosting service providers will no longer need to waste critical
resources developing back office functions and can instead focus their technical
staff on revenue generation and service differentiation."
Parallels Business Automation 4.4 also enables service providers to increase
revenue via the sale of SSL certificates, which allow for a secured connection
in the exchange of information. SSL certificate automation also reduces service
provider costs by eliminating the time-consuming processes involved in manually
purchasing, processing, delivering, tracking and renewing SSL certificates.
"SSL certificates are a natural compliment to domain name registration and offer
another way to help retain customers across time, said Ehsan Mirdamadi, CEO of
Cirrus Tech Ltd. "The manual process used in the past was labor-intensive and
time-consuming. By automating, our customer experience will be greatly improved
and we expect service margins to increase."
In addition, Parallels Business Automation 4.4 introduces several key features
that give service providers the ability to:
Focus on Core Service Attributes
- Increase efficiency through automation. Parallels Business Automation enables
service providers to focus its staff on revenue generating tasks and
differentiating its services in the market.
- Align companies with Parallels experienced software developers dedicated to
the Parallels Automation product line that has a seven year development history
and supports over 7,000 service providers across 25 countries.
Gain Flexibility
- Develop creative business models. With Parallels Business Automation, service
provider creativity is the limit, not the software. Service providers can bill
in advance for fixed elements and in arrears for variable elements or create
promotions or enforce early termination fees or auto-renew customers based on
their initial service term.
- Support complex reseller and channels. Parallels Business Automation has
unlimited hierarchical support for resellers, sub-resellers and customers each
with complete white label capability. Affiliates, standard resellers and complex
resellers are supported with ease.
Improve Customer Retention
- Up-sell and cross sell. The more service providers engage their customers the
less likely they are to leave. Service providers can use reporting functions to
increase business intelligence and target the appropriate customers for
additional revenue. Marketing functions aid in the execution of targeted
campaigns and promotions.
- Communicate effectively. Using end user’s preferred language, currency and
payment methods aid in customer satisfaction. Don’t give customers a reason to
move to another provider or abandon their shopping cart.
With over 300 software developers dedicated to the Parallels Automation product
line, Parallels offers considerable expertise and market leading innovation.
With Parallels Business Automation, service providers can specify any service
business model. The end-user’s creativity is the limit, not the software.
Availability and Pricing
Parallels Business Automation 4.4 can be purchased standalone or as an
integrated offering and BSS platform with Parallels Operations Automation 2.8.
The offering is currently available and can be purchased through Parallels at:
PAsales@parallels.com. Service providers interested in learning more can visit
www.parallels.com/products/automation/business to view new features and
enhancements, as well as videos, screenshots, an online product demonstration,
or download a product datasheet.
About Parallels — Optimized Computing
Parallels is a worldwide leader in virtualization and automation software that
optimizes computing for consumers, businesses, and service providers across all
major hardware, operating systems, and virtualization platforms. Founded in
1999, Parallels is a fast-growing company with 800 employees in North America,
Europe, and Asia. For more information, please visit
www.parallels.com.
Click here for more information
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