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NTT Com Launches 1st Service for Affiliate Video Ads with DRM
2008-04-25
April 23, 2008 - TOKYO, JAPAN - NTT Communication (NTT Com) announced
today the immediate launch of its DRM Video Affiliate service, the online
marketing industry's first service to incorporate digital rights management (DRM)
for video-based affiliate advertisements.
In conventional Web-based affiliate marketing, each time someone clicks on a
banner or other type of ad appearing on an affiliate site, the advertiser pays
the affiliate a fee. The marketing practice has promising applications for the
increasing number of blog, social-networking and other consumer-generated media
(CGM) sites, which attract large volumes of traffic representing potentially
huge audiences for advertisers.
Some advertisers have hesitated, however, to let affiliates carry their video
advertisements due to concerns that the content might be altered in some way
without the advertiser's permission, or that the content might be illegally
copied due to inadequate security measures employed by the affiliate's Website.
The new DRM Video Affiliate service addresses these concerns by using DRM
technology to encrypt video content for the prevention of unauthorized editing
or copying. Advertisers can also specify the duration and number of times that
individuals may view their video ads.
NTT Com screens affiliate sites that register with the DRM Video Affiliate
service, and then uses Web-filtering technology to periodically monitor the
sites, thereby providing advertisers with assurance that their ads will not
appear on inappropriate sites. Advertisers also have the option of selecting
specific affiliates.
Video content is streamed from NTT Com's own servers, so advertisers do not need
to maintain their own equipment. Streaming is performed through the popular
Windows Media® Video (WMV) format. After the video is played, the viewer can be
directed automatically to the advertiser's official Website.
To use the DRM Video Affiliate service, the advertiser must complete a contract
with NTT Com and agree to pay a fee per each view (negotiable, beginning at 30
yen), and a separate fee (also negotiable) for products or services purchased by
viewers who link to their site through an affiliate.
To serve as an affiliate, a site must be registered with the DRM Video Affiliate
service. Registration and usage of the service is free. Compensation for ad
viewings and purchases originating from their sites are decided by the
advertisers.
For further information, please visit;
http://www.affiliate.ntt.com
About NTT Communications
NTT Communications Corporation (NTT Com) provides information and communications
technology (ICT) solutions worldwide with dedicated professionals stationed in
21 countries. Renowned as an IPv6 technology pioneer and managed service expert,
NTT Com offers diverse high-quality IP, Web-based, and managed network solutions
combining network management, security, ubiquitous, Web portals/engines, and
global services. Its world-class Tier 1 Internet backbone and secure closed
networks with over 98,000 MPLS ports, combined with the networks of partner
companies around the world, connect more than 200 countries. The company earned
non-consolidated revenues exceeding one trillion yen (about US$10 billion) in
fiscal 2006 ended March 31, 2007. NTT Com started as a long-distance phone
company in 1999 after the reorganization of the NTT Group, and is the
wholly-owned subsidiary of NTT, one of the world's largest telecommunications
companies. NTT is listed in Japan, London and New York stock exchanges. Please
visit www.ntt.com.
Windows Media is either a registered trademark or trademark of Microsoft
Corporation in the United States and/or other countries.
For more information
Public Relations Office
(Ms.) Yasuko Oka or (Mr.) Tei Gordon
NTT Communications
Tel. +81 3 6700 4010
Click here for more information
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