Hosting News
System Combines Reward Cards into Single Mobile Phone
2008-10-11
October 9, 2008 - TOKYO, JAPAN - NTT Communications Corporation
(NTT Com) announced today the development of a system that can securely
integrate the reward cards of more than 100 retailers into a single mobile
phone. Users can easily register, access or overwrite membership and loyalty
data just by waving their mobile phone, equipped with a contactless IC chip,
over a terminal in a retail shop.
The system, named "Gyazapo" (pronounced "gah-zah-poh"), frees users from
carrying and searching through multiple rewards cards while shopping. By simply
waving their phone over the terminal, they can enjoy the convenience and
benefits of shopping with membership services, including customer rewards and
discounts.
Gyazapo is also a green system that helps to save natural resources by
eliminating the need for traditional plastic cards.
Key-Shuttle (Japanese and international patents pending) is the NTT
Com-developed technology that integrates the information in the phone. Once a
dedicated application is downloaded into the phone, Key-Shuttle enables loyalty
points, ID photos and other membership information of multiple retailers to be
registered under a single platform.
The system includes features for security and privacy, such as unauthorized
access detection and user-required permission before a retailer can share
membership information with other retailers. Reward cards registered in Gyazapo
are more difficult to duplicate or falsify than traditional plastic cards,
making this a more secure system for loyalty programs.
NTT Com will test the Gyazapo system in a trial from February to June 2009.
Participants will include major Japanese retailers Bic Camera Inc., Nojima
Corporation and Runsystem Co., Ltd.
About NTT Communications Corporation
NTT Com delivers high-quality voice, data and IP services to customers around
the world. The company is renowned for its diverse information and communication
services, expertise in managed networks, hosting and IP networking services, and
industry leadership in IPv6 transit technology. The company?s extensive global
infrastructure includes Arcstar™ private networks and a Tier 1 IP backbone
(connected with major ISPs worldwide), both reaching more than 150 countries, as
well as secure data centers in Asia, North America and Europe. NTT Com is the
wholly owned subsidiary of Nippon Telegraph and Telephone Corporation, one of
the world?s largest telecoms with listings on the Tokyo, London and New York
stock exchanges. Please visit www.ntt.com.
For more information
(Ms.) Yasuko Oka or (Mr.) James Corbett
NTT Communications
Public Relations Office
Tel. +81 3 6700 4010
Click here for more information
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