Hosting News
Vocus and Hostway Corporation Announce New SEO Press Release Service AffinityWire
2008-01-17
New Service Leverages PRWeb’s SEO and Social Media Platform to Distribute
Multimedia Press Releases for Hostway Corporation’s Customers
LANHAM, MD., January 14, 2008 - Vocus, Inc (NASDAQ: VOCS), a leading
provider of on-demand software for public relations management, and Hostway
Corporation, the global hosting and web services leader, announced today that
they will enable Hostway’s customers to distribute press releases via Vocus’
PRWeb. The new offering will be called AffinityWire, and is based on PRWeb’s
online press release distribution platform. The service will allow Hostway’s
large customer base to have access to a vast SEO network, reaching millions of
consumers and journalists daily. The new service can be accessed at
http://www.valueweb.com/solutionCenter/affinityWire.htm.
“Regardless of their size, online visibility is critical to the success of any
business,” said Bill Wagner, chief marketing officer of Vocus, Inc. “As a result
of our partnership, Hostway’s 600,000+ small business and web hosting customers
will be able to affordably share the spotlight with even the largest companies.”
“AffinityWire now provides our ValueWeb SMB (Small- to Medium-Business)
customers a powerful online press release distribution platform to help maximize
their success and visibility in the highly competitive online marketplace,” said
John Enright, vice president of marketing and business development for Hostway.
“We are pleased to partner with PRWeb to offer this easy-to-use service in one
central online place along with our Search Engine Optimization and Online
Advertising services.”
Utilizing PRWeb’s platform, AffinityWire offers direct-to-consumer distribution,
SEO and social media tools, podcasts and fully integrated multimedia content in
an easily accessible format. Press releases are indexed by major search engines
and published on high-traffic news sites including Yahoo News, Google News and
Topix as well as distributed through PRWeb’s over 2 million custom RSS feeds and
email alerts to over 100,000 recipients. And an AffinityWire news release lives
on the Web long after the release date, creating long legs for Search Engine
Optimization purposes.
“Because AffinityWire is transactional – meaning customers pay as they go and
only for what they need – it’s an ideal model for SMBs who don’t necessarily
have a big marketing budget, but need to be able to get their news out,” added
Enright.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for
public relations management. Our web-based software suite helps organizations of
all sizes to fundamentally change the way they communicate with both the media
and the public, optimizing their public relations and increasing their ability
to measure its impact. Our on-demand software addresses the critical functions
of public relations including media relations, news distribution and news
monitoring. We deliver our solutions over the Internet using a secure, scalable
application and system architecture, which allows our customers to eliminate
expensive up-front hardware and software costs and to quickly deploy and adopt
our on-demand software. Vocus is used by more than 2,200 organizations worldwide
and is available in five languages. Vocus is based in Lanham, MD with offices in
North America, Europe, and Asia. For more information please visit
www.vocus.com or call 800.345.5572.
About Hostway Corporation
Hostway Corporation provides domain name registration, Web hosting and
ecommerce, colocation, managed dedicated hosting, SaaS hosting, Web design and
online marketing services to more than 600,000 customers worldwide. It operates
state-of-the art data centers that reduce the complexity and cost of Web-based
technologies for small businesses and large enterprises. Founded in 1998,
Hostway is one of the three largest Web hosting companies in the world with a
direct presence in 11 countries, 15 worldwide operation centers and more than
700 employees. Hostway franchises include: Affinity Internet, Bigstep,
DiscountDomains, Hostway UK, Hostway Netherlands, Hostway Korea, Hostway
Australia, Hostway Denmark, NetNation, PowerMedium, RegistryPro, Server Service,
Service Over Internet, ValueWeb and WinSave.
Contact:
Lyza Swearingen Latham
Director of Marketing
Hostway Corporation
954-334-8139
Lyza Latham
Click here for more information
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