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Zamberg.com Deploys Comodo Ev SSL Certificates And Hackerproof On Their Site And Increased Visitor Conversion By 11%
2008-08-31
Online merchant offering top-of-the-line, premium priced products was able to
significantly improve overall site conversion (+11%) and average value per
transaction (+23%) using Comodo solutions
Jersey City, NJ, August 28, 2008 - Zamberg.com, a leading online retailer
of fine grooming implements, has deployed Comodo's EV SSL Certificates and
HackerProof to ensure that its website is secure and can be trusted to be safe
to do business with. By leveraging Comodo's Extended Validation Certificates (EV
SSL) and HackerProof, Zamberg.com helps protect users against online fraudulent
activity by providing third-party assurance of the Web site's authenticity and
the safeguards the site has taken to prevent personal information from falling
into the hands of hackers. The result was that Zamberg.com customers had
confidence that they were on an authentic, trusted site which translated to an
11% improvement in overall site conversion with a significant increase of 23% in
overall value per transaction.
"We never compromise and never settle for second best," said Inna Yashayeva,
Marketing Director of Zamberg.com. "We want our customers to be satisfied with
every aspect of their shopping experience at Zamberg.com, including knowing that
their personal information is safe when they shop with us. That's why we choose
to go with Comodo, a brand that many consumers trust to secure their PCs. This
brand recognition gave us immediate credibility with many more site visitors
than ever before."
Zamberg.com deployed two of Comodo trust solutions; Extended Validation (EV) SSL
certificates and HackerProof. These solutions work together to deliver important
security information to internet users.
Extended Validation (EV) SSL Certificates are the best possible
certificate protection for internet users, indicating that a third party has
checked the site and verified:
- That the business is registered with the government where it is formed
- That the business owns or directly controls the website in question
- That the person requesting the certificate has the authority to do so
- That the business operationally exists and has a physical address
A green address bar indicator provides site identity reassurance, with a lock
icon next to the address to confirm that the information is encrypted. In
addition, a new field display to the right of the URL in the browser contains
the name of the Certification Authority that issued the certificate, all so that
the visitor that can be assured that Zamberg.com is operating as a legitimate
business.
HackerProof ensures that hackers will find it difficult to break in and
steal users' sensitive information. The package includes:
- A daily vulnerability scan, testing for security holes
- A TrustLogo, informing visitors that the site is inspected daily
Further, HackerProof lets e-Merchants measure the relationship between customer
trust generated by the HackerProof TrustLogo and increased sales with Comodo's
free A/B testing platform. This testing methodology allows the e-Merchant to
display the TrustLogo at no charge to half of its visitors thus allowing the
e-Merchant to measure the incremental impact of the TrustLogo. Only when the
e-Merchant's conversion rate increases 5% or more compared to the visitors who
do not see the TrustLogo, is there a charge for the service.
Zamberg's successful business results, both in increased conversion and in
higher value per transaction, relies on the fact that its site is viewed as
being trustworthy which increases the number customers that will patronize the
site. "Zamberg.com has been able to convert increased trust into increased sales
because it overtly demonstrates how much it values the security of its
customers. I look forward to the day when we can trust everyone on the Internet
as much as Zamberg's customers can trust them," said Melih Abdulhayoglu, CEO and
Chief Security Architect of Comodo.
For more information about Comodo EV SSL certificates, please visit
http://www.instantssl.com/ssl-certificate-products/ssl/ssl-certificate-ev.html.
For more information about HackerProof, visit
http://www.comodo.com/hackerproof/index.html.
About Zamberg.com
Zamberg.com is a premier distributor of first-rate German, Solingen-made steel
products in the US, some available in the US exclusively through Zamberg. In
addition to Zamberg's German steel instruments, the company has a large
selection of other exceptionally-made European and US hygiene and personal
healthcare products. For more information please visit Zamberg.com.
About Comodo
The Comodo companies provide the infrastructure that is essential in enabling
e-merchants, other Internet-connected companies, software companies, and
individual consumers to interact and conduct business via the Internet safely
and securely. The Comodo companies offer PKI SSL, Code Signing, Content
Verification and E-Mail Certificates; award winning PC security software;
vulnerability scanning services for PCI Compliance; secure e-mail and fax
services.
Continual innovation, a core competence in PKI, and a commitment to reversing
the growth of Internet-crime distinguish the Comodo companies as vital players
in the Internet's ongoing development. Comodo secures and authenticates online
transactions and communications for over 200,000 business customers and
3,000,000 users of our desktop security products.
For additional information on Comodo - Creating Trust Online™ visit
http://www.comodo.com/
For more information, reporters and analysts may contact:
Judy Shapiro
Comodo
+1 (201) 963-9471
Email: judy.shapiro@comodo.com
Click here for more information
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